My Story
Navigating a changing world through creation
From a small child, I had a deep love for technology and the futures it could bring into reality. I’ve grown this passion into a career in marketing, community building, & cross-cultural innovation.
Whether it was working with gaming companies, building communities, or driving innovation with friends, I’ve found meaning and passion in helping not just myself but others find their voice and speak fluently across borders.
Creating this site is yet another road on a path to something greater: to explore the space where the future becomes reality through action, not just words.
How I can help you
Marketing
Sharing the right story to the right audience is key to proper marketing, especially in an age where people are drowned in endless content.
Business Consulting
Consulting is more than just telling clients what to do, it is unlocking their vision for success through breaking down barriers in their business.
Localization
Localization isn’t just translation, it is cultural adaption to an ever changing market. One must be on the pulse of it to understand how it beats.
Organizations
Games are a medium i’ve known from the beginning that can create experiences like non-other. That is why in 2025 I founded GoodGamers along with some friends to provide that same medium as a way for people to connect across cultures and create wonders.
The future of digital finance and the broader internet can’t be left to chance. That’s why I took on the role of building up our local OffChain chapter: creating a space where Web3 professionals can connect offline, share resources, and grow their careers together.
Corporate
At MiHoYo, I led North American campaigns for Genshin Impact, working with influencer agencies and guiding projects from concept to launch. I focused on making sure every campaign felt authentic to the brand while reaching new audiences in meaningful ways.
At NetEase, I built global communities around titles like Identity V and Terminator 2. I launched creative social channels, worked with content creators, and organized events that brought players together, strengthening long-term engagement with our brand.
I started in localization, helping games connect with overseas players through naming, translation, and community channels. It taught me how cultural nuance and storytelling can shape the way a game is received abroad.
Stay In Touch
What services do I provide?
I help brands expand across cultures through creative strategy, localization, SEO, and AI driven content.
Where are you based?
Based between China and the U.S., I collaborate with people everywhere.
How can I contact you?
You can reach me via the contact form above or directly at
bobbie@bobbiebruntjen.com.